Executives around the World have been looking for new sources of advantages and differentiation. They have more data about their businesses than ever before. Enterprise Resource Planning Systems (ERP), point-of-sale (POS) systems, web portals and social media sites, among other sources, have created more and more data which are not limited to transactions data alone. A new generation of technically literate executives--the first to grow up with computers—is coming into organizations and looking for new ways to manage them with the help of technology. Along with this, ability to make sense of data though computers and software has finally come of age. Hardware providers have optimized their technologies for faster analysis and management of large databases. We have arrived in the age of Big Data. Today, organizations are embedding more and more of big data led decision making into their value-chains as also developing organizational structures more attuned to data-driven processes. Acquiring analytical skills by general managers is, therefore, no longer an option but a requirement to stay competitive and alive.
Objectives:
Broadly speaking the course’s objectives are twofold:
- Generate familiarity with Big Data, Data Visualization and Data Mining methods: In generating this familiarity there is special emphasis on conceptual understanding of techniques rather than on mathematics. Analytics is a creative process and students are encouraged to be creative.
- Understanding how companies compete on Analytics. What makes an analytical competitor and How does an organization build analytical capabilities
- Faculty: Ashok Harnal